Inaugural match of Big Bash League to be played in Chennai; Modi and …

Prime Minister Narendra Modi and his Australian counterpart Anthony Albanese on Friday unveiled the India-Australia Sports Collaboration Roadmap at the Melbourne Cricket Ground (MCG), outlining a broad plan to strengthen cooperation in sports as both countries gear up to host major international events over the next decade. catcross.biz

The roadmap focuses on collaboration in areas such as sports training, high-performance coaching, sports science, technology, investment and youth exchanges. It also proposes an India-Australia Youth Sports Festival to encourage greater engagement between young athletes from the two countries.

It was also announced that the inaugural match of the upcoming edition of Big Bash League will be played at Chidambaram Stadium in Chennai.

Modi and Albanese were joined at the event by Victoria Premier Jacinta Allan and Australian sporting icons, former cricketers Steve Waugh and Lisa Sthalekar.

Speaking at the event, Modi said sport has the unique ability to bring people together and expressed confidence that the new roadmap would broaden the scope of the India-Australia sporting partnership.

The Prime Minister also congratulated Australia on winning the Women’s Cricket World Cup.

Highlighting the opportunities ahead, Modi noted that India will host the 2030 Commonwealth Games in Ahmedabad, while Australia will stage the Brisbane Olympic and Paralympic Games in 2032.

He said the two events provide a natural platform for the countries to work together in athlete development, sports infrastructure, event management and related sectors.

The two Prime Ministers later interacted with young athletes taking part in exhibition matches of kabaddi, Australian Rules football and cricket, showcasing the growing sporting links between the two nations.

The visit to the iconic MCG reflected the expanding role of sport in the India-Australia Comprehensive Strategic Partnership, with both countries looking to deepen cooperation through stronger people-to-people ties and institutional partnerships.

Miami [USA], July 10 (ANI): Norway forward Erling Haaland offered his fans a glimpse of the training session ahead of the team’s FIFA World Cup 2026 quarter-final clash against England, through a post on social media.

In an X post, Haaland posted multiple pictures of himself training ahead of the crucial clash on Saturday (local time).

“Quarter-final prep," Haaland wrote in the caption.

Quarter-final prep pic.twitter.com/Y3tVvCX9zE

— Erling Haaland (@Erling) July 9, 2026

During the match against Brazil, Haaland’s tally went to seven goals after a brace, making him the player with the joint-most goals in his debut World Cup since Poland’s Grzegorz Lato scored seven in 1974.

Norway booked their place in the quarter-finals after stunning five-time world champions Brazil with a 2-1 victory in the Round of 16, one of the biggest upsets of the tournament.

A brilliant brace from Erling Haaland inspired the Norwegians to the famous win, setting up a blockbuster quarter-final clash against England.

Notably, Haaland is averaging a goal every 14 touches in the tournament, the lowest ratio of any player to score three or more goals in a single World Cup edition over the past 60 years.

Haaland has netted seven goals from just 18 shots at the 2026 World Cup, giving him a 39% conversion rate. This is the best finishing efficiency (with 15 or more shots) in a single World Cup since Gary Lineker in 1986, who scored six goals from 15 shots at a 40 per cent rate.

England, on the other hand, head into the quarter-final on the back of one of their most memorable away victories, with Jude Bellingham’s brace inspiring a dramatic 3-2 win over Mexico at the Azteca despite being reduced to 10 men.

History, however, slightly favours Norway, with England managing just two wins in their last seven meetings. The Three Lions’ struggles date back to a memorable 2-1 defeat in a FIFA World Cup qualifier in 1981. (ANI)

(This content is sourced from a syndicated feed and is published as received. The Tribune assumes no responsibility or liability for its accuracy, completeness, or content.)

Kylian Mbappe's penalty was delayed for over three minutes by a VAR review. The France captain's initial penalty attempt was then comfortably saved by the goalkeeper. Despite the missed opportunity, Mbappe scored France's opening goal in the second half. He also assisted Ousmane Dembele for the second goal in their victory. This win secured France's place in the World Cup semifinals for a third consecutive time.

Rohan Chowdhury

The FIFA World Cup is nearing its business end as the world awaits the last eight. With some outstanding performances and a fair share of controversies, the North American World Cup has made several headlines. This World Cup has seen multiple underdogs punching above their weight, and the same has been true in the business world. Several non-official sponsors of the tournament, through their unique marketing strategies, have certainly produced a Cape Verde-like performance, punching well above their weight.

The Air Transat campaign from Canada and the Levi’s Stadium branding initiative are prime examples. Some fall under the traditional definition of ambush marketing, while others were proactive, innovative decisions that helped brands gain a competitive advantage over their rivals.

One such campaign emerged from Colombia just before the start of the tournament. We all know how World Cup jerseys become highly sought after. Whether it is the traditional home colours or the creative away and third kits, team shirts are always in demand among fans.

However, the prices of these football kits have risen exponentially over time, especially during the World Cup. Speaking from personal experience, as someone who has been buying jerseys for years, I can vouch for the fact that prices have skyrocketed in Kolkata. A player-version jersey that would normally cost around ₹999 is now selling for about ₹1,400 through online Instagram stores, while some brick-and-mortar retailers are charging close to ₹2,000, subject to bargaining. Put simply, everyone wants a share of the World Cup frenzy.

In a country like Colombia, which ranks 33rd in the world by GDP and remains a developing economy, buying official Adidas merchandise is beyond the reach of many fans, with a jersey costing around $150.

Recognising both the strengths and limitations of the market, Cerveza Aguila, the official beer partner of the Colombian national football team, came up with a brilliant strategy to maximise its impact in a truly unique way.

How?

Its marketing agency, DAVID Bogota, in collaboration with DAVID Madrid, made official jerseys more affordable for fans. They launched a campaign called “Resize The Price”, allowing supporters to customise their jerseys with the Aguila logo on the front. In return, Aguila subsidised part of the jersey’s cost. The bigger the logo, the lower the price the customer had to pay.

Customers could choose the size of the logo while purchasing either at fan zones or through the Aguila website. This gave supporters multiple pricing options, with jerseys ranging from $80 to as little as $20 for the largest logo.

In a video report by Revista P&M, the overwhelming response from fans was to “make the logo bigger”. Reportedly, 10,254 customers registered for the jerseys, which were available on a pre-order basis, and 93 per cent opted for the largest logo, bringing the price down to just $20.

In a market where brands usually pay hefty sums to secure a place on a jersey as the title sponsor (although international match jerseys cannot carry sponsor logos), Cerveza Aguila effectively paid fans to wear its logo. It was a brilliant piece of marketing and an outstanding sports marketing case study.

The campaign also won a Gold Lion at the 2026 Cannes Lions International Festival of Creativity in the Entertainment Lions for Sports category – and deservedly so.

At a time when buying an official jersey has become a luxury, forcing many supporters to turn to counterfeits, Aguila made authentic merchandise accessible to thousands of Colombian fans through one of the most creative campaigns of the World Cup.

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